all roads lead to rome
In 2019, being ‘in the press’ is no longer simply about securing that newspaper article or television slot. The traditional public relations agency model has longsince become outdated, and equally with the introduction of the European General Data Protection Regulation (GDPR) last year, along with greater calls for the further regulation of social media platforms around the world, more contemporary digital marketing and advertising techniques are themselves beginning to lose their impact.
Our unique ‘All Roads Lead to Rome’ approach places your website at the heart of your marketing communications strategy, drawing audiences back to the branded site where they can ultimately be converted into leads. This allows us to add a direct response element to the traditional public relations or marketing strategy, and gives us a tangible set of goalposts through which to measure the success of each individual component of the campaign.
To find out more about the 8-step communications process we offer, and the individual services within it, you can visit the services section of our website here.
“inPress has helped us to streamline our various social media platforms and really bump up our presence online. At a point in time where the arts and entertainment industries are becoming increasingly digitised, it’s important to keep up, on behalf of both ourselves and our clientbase.” — Winterson’s