8-step communications process
At inPress Online, we offer digital media services on a consultancy, agency, and project basis. Different companies require different focusses, and this approach allows us to work directly with you in determining the right strategy for your brand. Our 8-step communications process moves through elements of content, distribution, and analytics, incorporating the following services:
This is the most important step in any communications process. We create quality content, be that in the form of a press release, a video, and advertisement, etc.
Then we communicate this to your various stakeholder groups, from investors and board-members, to internal communications, right through to the national and industry press.
Next comes publication to your branded website, where audiences can be directed to and ultimately converted into leads.
Search Engine Optimisation (SEO)
From there it’s time to go and make friends with Google, ensuring that your on-site content is tip-top in terms of SEO and coming up in search results for your desired key search terms.
Social media remains a key component in any modern media strategy, and we use these channels to direct people back to on-site content, as well as engaging in conversations that demonstrate thought leadership on the wider industry.
It’s then time to reach out to potential customers directly, as communications move further towards the sales end of the marketing funnel. Direct activity can include anything from mailouts, to events, to communications with existing customers.
Once you’ve done all that organic work it’s time to look at the possibility of putting on some paid spend. Are there areas where we can amplify the message by running more traditional digital or offline advertisements?
Finally, at the end of each month, we sit down and analyse the performance and validity of each individual channel you have used, feeding back into the next cycle of content creation.
We work with clients across a range of sectors, in multiple markets around the world, and you can view some of them here.
“In our industry it’s important to tailor the marketing to direct product searches online. inPress Online has helped us to rank on page 1 of Google for 180+ relevant searches within our sector, as well as attracting those new audiences that aren’t already looking for us through the press, social, events, etc. We have been working with them for many years now and I would highly recommend.” — Mixamate