JOINED-UP COMMUNICATIONS

inPress Online’s 8-step communications process places your brand into the online spotlight, delivering an upturn in brand awareness, direct response, and Return on Investment (ROI).

1. Media Production:  This is the most important step in any communications process. We create quality content, be that in the form of an article, a video, an advertisement, etc.

1. Media Production: This is the most important step in any communications process. We create quality content, be that in the form of an article, a video, an advertisement, etc.

2. Stakeholder communications:  It’s then crucial to first communicate this to your key stakeholder groups, from staff and board-members, right through to national and industry press journalists.

2. Stakeholder communications: It’s then crucial to first communicate this to your key stakeholder groups, from staff and board-members, right through to national and industry press journalists.

3. Publishing:  Next comes publishing your content to the wider world. This is where the website and the media it contains becomes so effective in drawing new and existing customers back your company.

3. Publishing: Next comes publishing your content to the wider world. This is where the website and the media it contains becomes so effective in drawing new and existing customers back your company.

4. Search Engine Optimisation (SEO):  Your relationship with Google is also important. On-site content is optimised for the search engines, to ensure you are ranking for key search terms.

4. Search Engine Optimisation (SEO): Your relationship with Google is also important. On-site content is optimised for the search engines, to ensure you are ranking for key search terms.

5. Social media:  The timelines   remain a key component in any modern media strategy, providing a direct response mechanism back to your website as well as wider reputation and branding benefits.

5. Social media: The timelines remain a key component in any modern media strategy, providing a direct response mechanism back to your website as well as wider reputation and branding benefits.

6. Direct marketing:  It’s then time to reach out to new and existing customers directly, through activities like newsletters, print mailouts, and events.

6. Direct marketing: It’s then time to reach out to new and existing customers directly, through activities like newsletters, print mailouts, and events.

7. Advertising:  Once you’ve done all of that organic work, it’s time to consider some paid spend to help amplify results, be this through magazine advertising, Google PPC, billboards, etc.

7. Advertising: Once you’ve done all of that organic work, it’s time to consider some paid spend to help amplify results, be this through magazine advertising, Google PPC, billboards, etc.

8. Analytics:  Finally, at the end of each month, we sit down and analyse the performance and validity of each individual channel you have used, feeding back into the next cycle of content creation.

8. Analytics: Finally, at the end of each month, we sit down and analyse the performance and validity of each individual channel you have used, feeding back into the next cycle of content creation.