8-STEP COMMUNICATIONS PROCESS

Our 8-step communications process is designed to achieve maximum impact across brand awareness, direct response, and return on investment (ROI). This provides a formulaic approach to brand communications and allows us to deliver a strategy that is greater than the sum of its individual parts.

1. Content Creation:  This is the most important step in any communications process. We create quality content, be that in the form of a press release, a video, and advertisement, etc.

1. Content Creation: This is the most important step in any communications process. We create quality content, be that in the form of a press release, a video, and advertisement, etc.

2. Stakeholder communications:  Then we communicate this to your various stakeholder groups, from investors and board-members, to internal communications, right through to the national and industry press.

2. Stakeholder communications: Then we communicate this to your various stakeholder groups, from investors and board-members, to internal communications, right through to the national and industry press.

3. Website management:  Next comes publication to your branded website, where audiences can be directed to and ultimately converted into leads.

3. Website management: Next comes publication to your branded website, where audiences can be directed to and ultimately converted into leads.

4. Search Engine Optimisation (SEO):  From there it’s time to go and make friends with Google, ensuring that your on-site content is tip-top in terms of SEO and coming up in search results for your desired key search terms.

4. Search Engine Optimisation (SEO): From there it’s time to go and make friends with Google, ensuring that your on-site content is tip-top in terms of SEO and coming up in search results for your desired key search terms.

5. Social media:  Social media remains a key component in any modern media strategy, and we use these channels to direct people back to on-site content, as well as engaging in conversations that demonstrate thought leadership on the wider industry.

5. Social media: Social media remains a key component in any modern media strategy, and we use these channels to direct people back to on-site content, as well as engaging in conversations that demonstrate thought leadership on the wider industry.

6. Direct Marketing:  It’s then time to reach out to potential customers directly, as communications move further towards the sales end of the marketing funnel. Direct activity can include anything from mailouts, to events, to communications with existing customers.

6. Direct Marketing: It’s then time to reach out to potential customers directly, as communications move further towards the sales end of the marketing funnel. Direct activity can include anything from mailouts, to events, to communications with existing customers.

7. Advertising:  Once you’ve done all that organic work it’s time to look at the possibility of putting on some paid spend. Are there areas where we can amplify the message by running more traditional digital or offline advertisements?

7. Advertising: Once you’ve done all that organic work it’s time to look at the possibility of putting on some paid spend. Are there areas where we can amplify the message by running more traditional digital or offline advertisements?

8. Analytics:  Finally, at the end of each month, we sit down and analyse the performance and validity of each individual channel you have used, feeding back into the next cycle of content creation.

8. Analytics: Finally, at the end of each month, we sit down and analyse the performance and validity of each individual channel you have used, feeding back into the next cycle of content creation.

Of course while a joined-up communications process works best, different businesses will have different requirements and we are also able to tailor services to meet your individual needs. You can view some of the people we work with here.


“In our industry it’s important to tailor the marketing to direct product searches online. inPress Online has helped us to rank on page 1 of Google for 180+ relevant searches within our sector, as well as attracting those new audiences that aren’t already looking for us through the press, social, events, etc. We have been working with them for many years now and I would highly recommend.” — Mixamate